VMPL
Bengaluru (Karnataka) [India], April 21: Waterful, an emerging leader in plant-based hydration solutions, is proud to announce the launch of BerryCola, a new functional beverage mix that combines the iconic flavor of cola with the nutritional benefits of natural fruit extracts, plant-based betanin, and essential electrolytes. Positioned as a clean-label alternative to traditional colas and sports drinks, BerryCola is poised to disrupt the beverage segment with its unique combination of taste, health, and convenience.
Product Overview:
BerryCola is formulated as a powdered hydration mix designed to be stirred into water, creating a low-calorie, refreshing drink that meets the demands of today’s health-conscious consumers. Each pack contains 15 individual sachets, each delivering 7.5g of formulation per 250 ml serving. When mixed with 250ml of water, BerryCola provides a flavorful and revitalizing berrycola with significantly low sugar content compared to conventional soft drinks.
Key Functional Ingredients:
Natural Berry Flavors – Derived from natural blueberries, blackberries, and strawberries, these fruit extracts offer a complex flavor profile while contributing to the antioxidant content of the beverage.
Natural Cola Flavor – Provides the familiar taste experience of cola, derived from natural sources.
Beetroot Betanin – A natural plant-based colorant that gives BerryCola its characteristic ruby tone while offering antioxidant benefits.
Natural Caramel – Contributes to the deep brown hues typically associated with cola beverages, derived through natural methods.
Natural Lemon Flavor – Adds balance with a bright citrus note, enhancing overall palatability.
Stevia – A plant-derived zero-calorie sweetener that enables significant sugar reduction without compromising taste.
Unrefined Sugar – Incorporated in minimal amounts (3.9g per 250ml serving), ensuring that the total sugar content is 10X lower than conventional colas.
Sodium and Electrolytes – Added to support hydration and replenish minerals lost through physical activity.
Vitamins & Minerals Premix – Includes essential micronutrients to support immune function, energy metabolism, and overall wellness.
Product Claims:
No artificial colors or nature identical colors
No artificial flavors or nature identical flavours
No caffeine
No preservatives
No artificial sweeteners
Market Positioning:
BerryCola is targeted at:
– Health-conscious individuals seeking a flavorful yet low-sugar alternative to carbonated cola soft drinks.
– Athletes and fitness enthusiasts requiring natural electrolyte support post-exercise.
– Parents looking for safe, clean hydration options for children.
– Professionals desiring a non-caffeinated mid-day refreshment.
Product Usage:
BerryCola is versatile and easy to use:
– As a Classic Beverage: Mix one sachet into 250ml of cold water.
– With Sparkling Water: For a fizzy, soda-like experience.
– In Mocktails: Can be incorporated into creative beverage applications.
Brand Statement:
“BerryCola is an evolution in hydration,” said Prathish Nair, Founder of Waterful. “It delivers the indulgence of cola, enhanced with the benefits of real berries, plant-based betanin, and functional hydration. We believe consumers shouldn’t have to choose between flavor and health. With BerryCola, they get both.”
About Waterful:
Waterful is a clean-label beverage brand committed to offering plant-based hydration alternatives free from artificial additives, preservatives, and excess sugar. Its range of functional drinks is designed for modern lifestyles, emphasizing health, transparency, and taste.
Availability:
BerryCola will be available online at www.waterful.in & instant delivery apps – Zepto, Big Basket and Amazon.
Media Contact:
Prathish Nair
Founder, Waterful
+91 9845178092
prathish@stranza.in
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